For the past 3 years, my team at Letter Leverage and I have written emails for founders I deeply respect. We've driven over $15M in revenue from email, and been approached by multi-billion dollar companies to do it.
Most of that work is educational newsletters.
The rest is direct response, also called hard CTA emails. That's where we help clients:
book calls for their sales team
sell out a cohort or launch
bring back leads who went quiet
We've broken down four of those emails in past editions.
Each one comes with a template or prompt you can paste into Claude and have your version ready in 30 minutes.
We've sent this same email nine times in the past year for one client. Every send books 120 to 150 calls, and each call is a $6,000 opportunity. Grab the prompt and you'll have your version in 30 minutes.
Their last cycle had the lowest sign-ups in company history. Here's what we found in those emails and the 10 things we changed that led to a sold out cohort:
Find out if you're making any of them, and grab the template we used instead.
Most founders have testimonials and case studies but no way to turn them into sales. Here's the structure we used, built on Russell Brunson's Epiphany Bridge. Template inside.
"Always enter the conversation already occurring in your reader's mind." It’s common advice but rarely explained. Here's how we apply it to a sales email.
Template inside.
Hope you find them helpful!
/Nils
P.S. If you're a B2B founder doing $5M to $20M and you want us running these emails for you, book a call here.